Welcome to The Edit

The Maxwell Edit explores the intersection of visual culture, creative history, and modern storytelling. Rooted in curiosity and crafted with care, each post offers a thoughtful take on what it means to create, and live with intention.

We dive deep into the nuance behind images, the evolution of aesthetic movements, and the shifting nature of creative work. Whether you’re an artist, strategist, founder, or simply someone who thinks in references, this is your corner of the internet.

What You Get With a Paid Subscription

A paid subscription to The Maxwell Edit gives you access to original content that goes deeper, crafted exclusively for our most curious readers. These extras are just for you:

• The Originals — A series dedicated to the icons who shaped the visual world as we know it. Not just the names you’ve heard, but the ones you should study.

Creative Career Dispatches — Honest reflections and strategic insights on building a creative career outside the lines. Freelancing, pitching, portfolio-building, and more.

Behind-the-Scenes Process — A closer look at how I build campaigns, develop concepts, and approach storytelling, shared with discretion.

The Reference RoomCurated inspiration pulled from books, films, old magazines, gallery visits, and archives. Visual cues and cultural breadcrumbs worth saving.

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The Maxwell Edit is a journal on visual culture and creative direction. Curated by Samantha Bunting, it explores the imagery, campaigns, and aesthetic movements shaping modern branding, fashion, and design

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Founder + Creative Director of The Maxwell. Sharing notes on creativity, rhythm, and building a life that feels like yours.